Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

The subject of this research topic is the frameworks and media representation role women in mass sports events. case study corresponds to participation for first time halftime show “Super Bowl 2020” two main Latin pop artists: Shakira Jennifer López. objective characterize treatment event given by (both generalist sports-themed) 22 countries that make up Ibero-America together with on social networks. assumptions have guided seek determine whether an objectification image built from networks really exists; frames occur both are identical or different. methodological design includes a content analysis impact measurement Big Data technology. results conclusions include all media; 50% sports-themed media. Similarly, it should be noted reflect conventional more than tenfold most importantly, change trend progress foreseen gender perspective.